NEWS

Hello everyone!

It is already February.

This month, we will continue to bring you information to help foreign visitors to Japan.


Digital inbound measures are important
Nowadays, digital information dissemination is indispensable for inbound measures. In recent years, cross-border e-commerce to sell products to foreign countries and approaches utilizing the metaverse have been increasing.

Inbound measures can be divided into three phases: “Tabi-naka,” “Tabi-naka,” and “Tabi-ato. The key to “Tabinakana” is how to provide “unique experiences” and “highly satisfying services. On the other hand, for “Tabimae” and “Tabi-Ato,” information transmission and services through SNS, official websites, and cross-border EC are of great significance.

In order to make the traveler's experience in Tabinaka more valuable, it will become more important than ever to take digital inbound measures, such as making websites multilingual.

In addition, the number of foreign tourists visiting Japan, especially from Southeast Asia and Western countries, will increase in search of Japanese culture and activities that are possible only in winter. What are they looking for? How will they affect the inbound market by exploring trends during their stay based on last year's trends and data on reservations for activities? And what measures are urgently needed? Let's learn the five categories that are needed.

Destinations and purposes of inbound tourists by country
Booking.com, a major travel website, has released some interesting data.

Based on data on stays in Japan during the winter season, including last year's 2018-2019 Christmas and New Year's holidays, the site raises the most popular cities by country for international visitors to Japan.

The focus is on Japan's neighboring East Asian countries. The Kyushu area is very popular among these countries. The reasons for this are that it is one of the closest areas in Japan to the East Asia bloc and is an easy travel destination with many direct flights. 

From Southeast Asia, where visitors tend to increase during this season, places related to “snow” are popular, such as Niseko in Hokkaido, Takayama in the Hida region of Gifu Prefecture, and Lake Fuji-Kawaguchiko in Yamanashi Prefecture. This is thought to be due to the fact that people from countries unfamiliar with “snow” visit these places in search of extraordinary experiences. 

Also notable among visitors from this Western region are stays for hands-on activities that allow visitors to experience Japanese history and culture, as well as winter sports.

Kyoto remains popular, but other popular destinations include Narita, Nara, and Nikko, where many famous shrines and temples are located, and there was a trend to experience Japanese historical events such as Hatsumode. Tourist destinations with hot spring resorts and ski resorts are also popular areas with an increase in long-term stays.

These trends are expected to continue this 2019-2025 season, with cities with distinctive characteristics, including those in rural areas, becoming more popular and destinations expanding and revitalizing throughout the country.

Therefore, the inbound market is already routine on a national scale, and measures to address it are commonplace.

In this issue, let's learn about the items to pay attention to in the following five categories: 1) translation 2) multilingual website production 3) multilingual customer service support tools 4) wayfinding for foreign visitors to Japan 5) digital signage.


Let's use all the tools available to us.

And please share them with your friends and acquaintances around you.

And of course, please recommend this blog!



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