NEWS

Hello everyone!

It's already February.

This month, we will provide helpful information for foreign visitors.

Multilingualization of information transmission
The number of people using the Internet has increased worldwide due to the increase in time spent at home due to the COVID-19 pandemic. Even people who have not used the Internet much before have started to shop online and gather information online. Digital information transmission is playing a bigger role than ever in inbound measures.

At the same time, the frequency of information transmission required is also increasing dramatically. It is urgent for companies to establish a translation system that can translate large amounts of information frequently into multiple languages.

1. Inbound measures - translation
Eliminating language barriers is the most basic of inbound measures. Multilingualization of in-store and in-store guide signs, flyers, information magazines, websites, etc. is now essential.

Let's translate the contents of services, stores, and products.

2. Inbound measures - Utilizing multilingual sites
Even if a website has been built, there are many cases where it has not yet been made multilingual. Inbound customers obtain a lot of information through the Internet before traveling, so they will overlook sites that are not multilingual.

Make use of multilingual sites now.

3. Inbound measures - Multilingual customer service support tools
Many apps and tools are now available that can easily convert into multiple languages using a smartphone or dedicated device.

Being able to communicate in the same language increases the satisfaction of tourists visiting Japan when shopping or eating and drinking.

You should definitely consider introducing them, but there are many available, so refer to various sites and choose the right tool.

4. Inbound measures - Directions for foreign visitors to Japan
Japan is lagging behind in making guide signs multilingual in many places, not just in urban areas. Measures are being taken at the national level, but it is still not enough to fully satisfy tourists visiting Japan.

Therefore, a multilingual map guide tool is effective in helping people visit stores and facilities correctly and reliably.

5. Inbound Measures - Digital Signage
Digital signage is highly effective in providing multilingual directions, facility guides, services, and advertising displays, and is being installed in increasing numbers. Stations, airports, hospitals, public facilities, commercial facilities, street shops, restaurants, etc. Its range of use is expanding.

It is also being installed at tourist destinations such as shrines and temples, which are the destinations of inbound tourists. Let's use new technology to develop Japan's tourist destinations!

Future inbound measures will require a shift from "quantity" to "quality." This will make it important to provide exclusive experiences, that is, experiences that can only be had here and now, along with unforgettable impressions.

Especially in recent years, due to global inflation and the rapid depreciation of the yen, it is easy for foreign visitors to Japan to feel that their spending in Japan is cheap. Let's hope that the value of services will be felt more clearly and satisfaction will increase!


Use whatever tools you have at your disposal.

And please share with your friends and family.

And of course, recommend this blog!


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